Cookies Policy

1. Introduction

In accordance with Article 22.2 of Law 34/2002 of 11 July on Information Society Services and Electronic Commerce (LSSI-CE), KEY ENTERPRISES DEVELOPMENTS S.L. hereby complies with its obligation to provide users with information regarding the cookies used on this website and their respective purposes.

2. Definition and General Function of Cookies

Cookies are files created by a website that contain small amounts of data and are exchanged between a sender and a recipient. They enable a website, among other things, to store and retrieve information about a user’s browsing habits or those of their device and, depending on the information they contain and the way the device is used, may be used to recognise the user.

Cookies are essential for the proper functioning of the Internet and provide numerous advantages in the delivery of interactive services, improving the browsing experience and usability of our website.

The main categories of cookies that users may encounter on a website are described below.

According to the Entity Managing the Cookies

First-Party Cookies: These are cookies sent to the user’s device from equipment or a domain managed by the website operator itself, from which the service requested by the user is provided.

Third-Party Cookies: These are cookies sent to the user’s device from equipment or a domain that is not managed by the website operator, but by another entity that processes the data collected through the cookies.

According to Their Duration

Session Cookies: These cookies are designed to collect and store data while the user accesses a website. They are generally used to store information that only needs to be retained during a single browsing session in order to provide the requested service (for example, a list of purchased products) and are automatically deleted once the session ends.

Persistent Cookies: These cookies remain stored on the user’s device and may be accessed and processed for a period defined by the cookie provider, which may range from a few minutes to several years.

According to Their Purpose

Technical Cookies: These cookies enable users to browse a website, platform or application and use the various options or services available therein.

Personalisation Cookies: These cookies allow the website to remember user preferences and apply personalised features during browsing (for example, language selection).

Analytics Cookies: These cookies enable the website operator or third parties to monitor and analyse users’ behaviour on the websites to which they are linked, including measuring the effectiveness of advertising campaigns. The information collected through these cookies is used to analyse website, application or platform activity in order to introduce improvements based on users’ interaction with the service.

Advertising Cookies: These cookies allow advertising spaces to be included on a website according to its content.

Behavioural Advertising Cookies: These cookies store information about users’ browsing behaviour obtained through the continuous monitoring of their browsing habits. This information makes it possible to develop a specific user profile in order to display personalised advertising based on those interests and browsing patterns.

3. Types of Cookies Used and Their Purposes

This website uses both first-party and third-party cookies for the purposes described below. These cookies are associated with the anonymous user and their device and may, in certain cases, collect the user’s IP address or other user identifiers.

Technical or Functional Cookies: These cookies enable users to browse the website and use its various features and services, including, among others, controlling data traffic and communication, identifying the session, accessing restricted areas, remembering items included in an order, completing the purchase process, registering for events, using security features during browsing, storing multimedia content or sharing content through social media.

Analytics or Statistics Cookies: These cookies, whether processed by us or by third parties, enable us to quantify the number of users and carry out statistical measurement and analysis of how users interact with our website. This analysis allows us to improve the services we provide.

Advertising or Marketing Cookies: These cookies are used to manage and optimise the advertising displayed to users. They include standard advertising functions such as improving campaign performance reports, preventing the repeated display of advertisements already viewed by the user, and selecting advertisements relevant to the content currently being viewed. They may also include behavioural advertising functions designed to collect information about users’ browsing habits, searches and interests over time and across different websites. This information is used to create a specific user profile in order to display personalised advertising tailored to their preferences and previous browsing behaviour.

Personalisation or Preference Cookies: These cookies enable the website to remember information so that users can access the service with certain features that distinguish their browsing experience from that of other users, such as language preferences, the number of search results displayed, the appearance or content of the service depending on the browser used to access it, or the geographical region from which the service is accessed.

The table below identifies the cookies currently used on this website, together with their respective purposes.

DOMAIN	NAME	PURPOSE	EXPIRATION	TYPE (FIRST-PARTY OR THIRD-PARTY)
www.villasdeloix.com	cmplz_banner-status	TECHNICAL: Stores the status of the cookie banner in the user’s browser. It records whether the user has already interacted with the banner (for example, whether it has been dismissed or hidden), thereby preventing it from being displayed repeatedly each time the user navigates to another page of the website.	1 month	First party
www.villasdeloix.com	cmplz_consented_services	TECHNICAL: Stores the user’s individual consent choices regarding specific third-party services (such as Google Maps, Meta Pixel, etc.), recording whether each service has been accepted or rejected for activation on the website.	1 month	First party
www.villasdeloix.com	cmplz_functional	TECHNICAL: Stores the activation status of the website’s essential cookie system. Strictly necessary (technical) cookies are required for the website to function properly.	1 month	First party
www.villasdeloix.com	cmplz_id	TECHNICAL: Generates a unique identifier for the user’s current browsing session. Its purpose is to record and provide evidence of the user’s cookie consent preferences.	1 month	First party
www.villasdeloix.com	cmplz_marketing	TECHNICAL: Stores the user’s choice as to whether the Marketing Cookies category is enabled or disabled.	1 year	First party
www.villasdeloix.com	cmplz_policy_id	TECHNICAL: Records the identification number (ID) or version of the Cookie Policy accepted by the user. This enables the website to demonstrate which version of the Cookie Policy the user consented to at the time their preferences were recorded.	1 year	First party
www.villasdeloix.com	cmplz_preferences	TECHNICAL: Stores the user’s choice regarding the Preference Cookies category, indicating whether the user has consented to the use of cookies that remember personalised settings and preferences.	1 year	First party
www.villasdeloix.com	cmplz_saved_categories	TECHNICAL: Stores, in a consolidated manner, the categories of cookies (such as Analytics, Marketing or Preference Cookies) that the user has accepted. This cookie is read by the Complianz plugin each time a page is loaded, allowing it to instantly determine which groups of scripts are authorised to run, without having to process each individual consent preference separately.	1 year	First party
www.villasdeloix.com	cmplz_saved_services	TECHNICAL: Stores the list of specific third-party services (such as Google Maps or Meta Pixel) that the user has individually authorised. It enables the website to automatically activate embedded content and iframes provided by those services when the user browses the website, in accordance with their consent preferences.	1 year	First party
www.villasdeloix.com	cmplz_statistics	TECHNICAL: Stores the user’s choice regarding the Analytics Cookies category (such as Google Analytics), indicating whether the user has consented to the use of analytics and statistical cookies.	1 year	First party
www.villasdeloix.com	wp_consent_marketing	TECHNICAL: This is an internal communication cookie used by Complianz to integrate natively with WordPress. It acts as a bridge that enables Complianz to communicate the user’s cookie preferences to other plugins installed on the website (such as Facebook or Google Ads), informing them immediately whether the user has consented to Advertising Cookies through the cookie banner. This allows those plugins either to activate their advertising features or to remain disabled where consent has not been granted.	1 month	First party
www.villasdeloix.com	wp_consent_preferences	TECHNICAL: This is an internal communication cookie used by Complianz to integrate natively with WordPress. It acts as a bridge that enables Complianz to communicate the user’s cookie preferences to other plugins installed on the website (such as language translation or visual customisation plugins), informing them immediately whether the user has accepted the Preference Cookies category through the cookie banner. This allows those plugins either to remember the user’s personalised settings or to remain disabled where consent has not been granted.	1 month	First party
www.villasdeloix.com	wp_consent_statistics	TECHNICAL: This is an internal communication cookie used by Complianz to integrate natively with WordPress. It acts as a bridge that enables Complianz to communicate the user’s cookie preferences to other plugins installed on the website (such as Google Analytics), informing them immediately whether the user has accepted the Analytics Cookies category through the cookie banner. This allows those plugins either to collect anonymous visitor statistics or to remain completely disabled where consent has not been granted.	1 month	First party
www.villasdeloix.com	wp_consent_statistics-anonymous	TECHNICAL: This is an internal communication cookie used by Complianz to integrate natively with WordPress. It acts as a bridge that enables Complianz to notify analytics plugins that they must operate exclusively in their restricted or anonymous mode (for example, by masking the last digits of the user’s IP address). This allows the website to collect basic, aggregated visitor statistics in compliance with applicable data protection legislation, without tracking or processing the user’s personal data.	1 month	First party
www.villasdeloix.com	pll_language	PERSONALISATION: This cookie is generated by the Polylang plugin, which enables the website to support multiple languages. Its purpose is to remember the language selected by the user (for example, “es” for Spanish or “en” for English) or the language automatically detected from the user’s browser settings. This ensures that the website retains the user’s preferred language and does not revert to the default language each time the user navigates to a different page.	1 year	First party
www.villasdeloix.com	PHPSESSID	TECHNICAL: This is a native PHP cookie (the programming language on which this website is built). Its purpose is to generate a unique, temporary identifier for the user’s current browsing session. It acts as a session identifier, enabling the server to recognise the user’s browser as they navigate between different pages of the website, preventing the website from treating each page request as a new visit. This cookie is essential for the proper functioning and stability of the website and enables temporary information to be retained during the browsing session, such as maintaining an active session or preserving data entered into forms.	Session	First party
www.villasdeloix.com	pysTrafficSource	ADVERTISING: Enabled when the PixelYourSite plugin is used to transmit information about user behaviour in connection with our Meta Ads campaigns. This cookie records the traffic source of the user’s current visit. It identifies how the user arrived at the website—for example, via a search engine such as Google, a direct visit, or by clicking on a specific Meta advertisement. This information is transmitted to Meta to measure the effectiveness of advertising campaigns in real time.	7 days	Third party (Meta)
www.villasdeloix.com	pys_session_limit	ADVERTISING: Enabled when the PixelYourSite plugin is used to transmit information about user behaviour in connection with our Meta Ads campaigns. This cookie monitors the duration of the user’s current browsing session. It enables the plugin to determine when a session has ended and when a new one begins, helping to prevent duplicate tracking events from being sent to Meta.	1 hour	Third party (Meta)
www.villasdeloix.com	pys_start_session	ADVERTISING: Enabled when the PixelYourSite plugin is used to transmit information about user behaviour in connection with our Meta Ads campaigns. This cookie records the exact timestamp (date and time) when the user begins their current browsing session. It enables the plugin to calculate how long the user remains on the website and to chronologically sequence the actions taken before completing a specific action, such as submitting an enquiry form.	Session	Third party (Meta)
www.villasdeloix.com	pys_landing_page	ADVERTISING: Enabled when the PixelYourSite plugin is used to transmit information about user behaviour in connection with our Meta Ads campaigns. This cookie stores the URL of the first page (landing page) visited by the user when accessing our website. Its purpose is to help Meta identify which content or property pages are most effective in attracting users and initiating the enquiry process.	7 days	Third party (Meta)
www.villasdeloix.com	pys_first_visit	ADVERTISING: Enabled when the PixelYourSite plugin is used to transmit information about user behaviour in connection with our Meta Ads campaigns. This cookie records whether it is the user’s first visit to our website. Its purpose is to distinguish, for statistical and advertising purposes, between new and returning visitors, enabling Meta to deliver different advertising campaigns depending on whether the user is already familiar with our brand.	7 days	Third party (Meta)
www.villasdeloix.com	last_pysTrafficSource	ADVERTISING: Enabled when the PixelYourSite plugin is used to transmit information about user behaviour in connection with our Meta Ads campaigns. This cookie stores the traffic source from the user’s previous visit. Unlike the pysTrafficSource cookie, which updates with each new visit to the website, this cookie retains the user’s traffic source history. It enables Meta to perform long-term attribution, for example by identifying that a user originally visited the website via a Facebook advertisement several days earlier, even if they later return by entering the website address directly into their browser.	7 days	Third party (Meta)
www.villasdeloix.com	last_pys_landing_page	ADVERTISING: Enabled when the PixelYourSite plugin is used to transmit information about user behaviour in connection with our Meta Ads campaigns. This cookie stores the URL of the landing page visited during the user’s previous visit to our website. Its purpose is to analyse the user’s historical browsing behaviour and understand the navigation paths and specific pages visited over time before deciding to purchase a product or submit an enquiry.	7 days	Third party (Meta)
www.villasdeloix.com	_fbp	ADVERTISING & ANALYTICS: Enabled when the Meta Pixel is implemented on our website. In addition to enabling Meta services on our website, this cookie is set by Meta, which states in its Cookie Policy that it is used to identify browsers in order to personalise content (including advertisements), measure advertising performance, perform analytics, and provide a safer user experience. For more information about the cookies used by Meta, please visit: https://es-la.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0	7 days	Third party (Meta)
www.villasdeloix.com	_fbc	ADVERTISING & ANALYTICS: Enabled when the Meta Pixel is implemented on our website. This advertising tracking cookie is created only when a user accesses the website through a link or advertisement published by our company on Meta platforms (Facebook or Instagram). It stores the unique click identifier (fbclid) generated by Meta’s advertising platform. Its primary purpose is advertising attribution, enabling the technical measurement of the effectiveness of advertising campaigns, the recording of conversions (such as contact form submissions), and the optimisation of future ad delivery. Meta may associate this technical identifier with the user’s account if they are signed in to their Meta account while using its platforms. For more information about the cookies used by Meta, please visit: https://es-la.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0	90 days	Third party (Meta)
www.facebook.com	sb	TECHNICAL: Enabled when the Meta Pixel is implemented on our website. In addition to enabling Meta services on the website, this cookie is set by Meta, which states in its Cookie Policy that it is used to help identify and apply additional security measures if someone attempts to access a Facebook account without authorisation (for example, by repeatedly trying different passwords). Meta also uses this cookie to store information that may assist users in recovering their account if they forget their password or to request additional authentication information if they report that their account has been compromised. For more information about the cookies used by Meta, please visit: https://es-la.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0	Up to 2 years	Third party (Meta)
www.facebook.com	datr	TECHNICAL: Enabled when the Meta Pixel is implemented on our website. In addition to enabling Meta services on the website, this cookie is set by Meta, which states in its Cookie Policy that it is used to help protect users against fraud. This cookie acts as a unique identifier for the user’s browser and, among other functions, helps Meta detect and prevent fraudulent activity. For example, it enables Meta to recognise trusted browsers from which the user has previously signed in, thereby enhancing the security of Meta services. For more information about the cookies used by Meta, please visit: https://es-la.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0	400 days	Third party (Meta)
www.facebook.com	wd	ANALYTICS & PERSONALISATION: Enabled when the Meta Pixel is implemented on our website. In addition to enabling Meta services on the website, this cookie is set by Meta, which states in its Cookie Policy that it is used “to provide an optimal experience for your device’s screen.” This cookie records the technical dimensions of the browser window, the screen resolution and the device’s pixel ratio. It enables Meta’s servers to determine the size of the user’s display so that visual content and advertisements can be rendered, adapted and scaled correctly, helping to prevent images from being cropped, distorted or loading inefficiently. For more information about the cookies used by Meta, please visit: https://es-la.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0	7 days	Third party (Meta)
www.google.com	__Secure-1PAPISID; __Secure-1PSID; __Secure-1PSIDCC; __Secure-3PSIDCC; __Secure-3PSID; __Secure-3PAPISID; __Secure-BUCKET; __Secure-STRP; APISID; SIDCC; SSID; SAPISID; OTZ; SEARCH_SAMESITE;	ADVERTISING: Enabled when the Google Maps service is used to display the location of our premises, as well as when Google Analytics web analytics services and Google Ads advertising services are used. Google does not provide specific information regarding the purpose of these cookies. Therefore, in order to ensure maximum transparency and protect users’ privacy, we have classified all of them as Advertising Cookies, as this is the category with the greatest potential impact on users’ privacy. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/types?hl=es	Up to 2 years	Third party (Google)
www.google.com	HSID/SID	TECHNICAL: Enabled when the Google Maps service is used to display the location of our premises, as well as when Google Analytics web analytics services and Google Ads advertising services are used. According to Google’s Cookie Policy, these cookies contain encrypted and digitally signed records of the user’s Google Account ID and the time of their most recent sign-in. Together, these cookies enable Google to prevent a wide range of security threats, including attempts to steal the contents of forms submitted through Google services. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	Up to 14 months	Third party (Google)
www.google.com	AEC	TECHNICAL: Enabled when the Google Maps service is used to display the location of our premises, as well as when Google Analytics web analytics services and Google Ads advertising services are used. According to Google’s Cookie Policy, this cookie verifies that requests made during a browsing session originate from the user and not from other websites. It also helps prevent malicious websites from performing actions on behalf of the user without their knowledge. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	6 months	Third party (Google)
www.google.com	NID	ADVERTISING & ANALYTICS: Enabled when the Google Maps service is used to display the location of our premises, as well as when Google Analytics web analytics services and Google Ads advertising services are used. According to Google’s Cookie Policy, this cookie contains a unique identifier that Google uses to remember your preferences and other information, such as your preferred language, the number of search results you wish to display per page (for example, 10 or 20), and whether you have enabled Google’s SafeSearch filter. This cookie is also used to display Google advertisements to users who are not signed in to their Google Account and to enable personalised autocomplete features within Google Search as you enter search terms. In addition, it is used for analytical purposes within Google Search. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	Up to 6 months from the user’s last visit.	Third party (Google)
www.google.com	SOCS;	TECHNICAL: Enabled when the Google Maps service is used to display the location of our premises, as well as when Google Analytics web analytics services and Google Ads advertising services are used. According to Google’s Cookie Policy, this cookie stores the user’s cookie preferences and consent settings. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	13 months	Third party (Google)
.google.com	__Secure-ENID;	PERSONALISATION & ANALYTICS: Enabled when the Google Maps service is used to display the location of our premises, as well as when Google Analytics web analytics services and Google Ads advertising services are used. According to Google’s Cookie Policy, this cookie contains a unique identifier that Google uses to remember your preferences and other information, such as your preferred language, the number of search results you wish to display per page (for example, 10 or 20), and whether you have enabled Google’s SafeSearch filter. This cookie is also used for analytical purposes within Google Search. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	13 months	Third party (Google)
www.doubleclick.net	IDE	ADVERTISING: Enabled when the Google Ads advertising service is used on our website. According to Google’s Cookie Policy, this third-party cookie is used to record the user’s actions and track their browsing behaviour across multiple websites. Its purpose is to build an interest profile in order to display personalised and relevant Google advertisements on websites outside the Google network, as well as to measure the effectiveness of advertising campaigns. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	Retention period: 3 months within the European Economic Area (EEA), Switzerland, and the United Kingdom, and 24 months in all other regions.	Third party (Google)
www.villasdeloix.com	_gcl_au	ADVERTISING: Enabled when the Google Ads advertising service is used on our website. This cookie is used by Google Ads to store and track conversions (such as contact form submissions or information requests) attributed to Google Ads that the user clicked before visiting our website. Its technical purpose is to function as a conversion linker, by reading the Google Click Identifier (GCLID) from the URL and storing it locally in the user’s browser to ensure accurate conversion measurement and attribution. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	90 days	Third party (Google)
www.villasdeloix.com	_ga	ANALYTICS: Enabled when Google Analytics is used on our website to analyse users’ browsing activity. Google Analytics uses a set of cookies to collect information and generate statistics on website usage without personally identifying individual visitors. These cookies are used across all websites and services that implement Google Analytics. Each “_ga” cookie is unique to a specific website property and cannot be used to track a user or browser across unrelated websites. It is used to calculate visitor, session and campaign data in order to generate statistical reports on website usage. Its technical function is to assign a unique identifier to the user’s browser, enabling us to distinguish between new and returning visitors and to measure website traffic and traffic sources without collecting personally identifiable information. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	2 years	Third party (Google)
www.villasdeloix.com	_ga_*	ANALYTICS: Enabled when Google Analytics is used on our website to analyse users’ browsing activity. This cookie (where the asterisk corresponds to the website’s unique measurement ID) is used by Google Analytics 4 to maintain and track the status of the user’s current session. Its purpose is to record and chronologically group all actions and interactions performed by the visitor during a single session—such as pages viewed, clicks made and time spent on each page—helping us understand user behaviour and website traffic in real time. For more information about the cookies used by Google, please visit: https://policies.google.com/technologies/cookies?hl=es	2 years	Third party (Google)

4. Voluntary Acceptance of Cookies and Withdrawal of Consent

The installation of analytics or advertising cookies is not required in order to use this Website. Nor is the installation of personalisation cookies required, except where such cookies are enabled because you have personally customised the website content through a specific action, such as selecting the website language by clicking the corresponding button.

You may accept all cookies, reject all cookies, or customise which cookies you accept according to their purposes by clicking the “Manage Consent” button located at the bottom of our website at any time.

Technical cookies cannot be rejected, as doing so would prevent the proper functioning of the website. Likewise, you may not reject personalisation cookies where you have personally customised the way in which the website is displayed, such as by selecting a browsing language.

You may also configure your browser to accept or reject cookies, or to notify you when a cookie is about to be stored on your device. Each browser is different.

Below are links to the cookie settings of several browsers:

5. Further Information on Cookies and Other Technologies Used on this Website

Google Cookies

KEY ENTERPRISES DEVELOPMENTS S.L. informs you that this Website uses Google cookies when using tag management services through Google Tag Manager, Google Analytics web analytics services, Google’s advertising platform and service, Google Ads, and Google Maps services to display our physical location.

Some of these cookies, in addition to enabling such services on our Website, are used by Google to ensure user security against third-party attacks, as well as to create user profiles based on browsing habits and information provided, in order to deliver personalised advertising content and improve the services offered by Google.

For certain related cookies, Google does not provide specific information. Therefore, in order to ensure your privacy, we have classified all of them as advertising cookies, as this is the category with the greatest potential impact on users’ privacy.

The collection of information regarding users’ use of this Website through Google is carried out by Google exclusively on its own behalf, and not on behalf of or for the account of KEY ENTERPRISES DEVELOPMENTS S.L. KEY ENTERPRISES DEVELOPMENTS S.L. does not have access to such information at any time. Google determines the purposes of processing and use of the information collected, as well as the operation and duration of the cookies.

In particular, KEY ENTERPRISES DEVELOPMENTS S.L. informs you that this Website uses Google Analytics, a web analytics service provided by Google, which places a series of cookies on your device solely for the purpose of evaluating browsing behaviour and preparing website activity reports.

The collection of information regarding users’ use of this Website through Google Analytics is carried out by Google exclusively on its own behalf, and not on behalf of or for the account of KEY ENTERPRISES DEVELOPMENTS S.L. KEY ENTERPRISES DEVELOPMENTS S.L. does not have access to such information at any time, except for aggregated information subsequently provided by Google, which is not associated with any IP address. Google determines the purposes of processing and use of the information collected, as well as the operation and duration of the cookies.

Likewise, KEY ENTERPRISES DEVELOPMENTS S.L. uses Google’s personalised advertising and measurement service, Google Ads, owned by Google Ireland Limited (“Google”), for the purpose of promoting our properties and attracting potential clients interested in them.

In order to optimise our advertising budget, we use different types of campaigns, including search campaigns and automated Performance Max campaigns, which combine the Display Network, YouTube and other Google services.

These campaigns are targeted at users based on segmentation criteria managed through Google’s algorithms, such as geographical location, mainly by country and region, and demographic and behavioural criteria, including age, gender, interests inferred from browsing activity and search intent, such as keywords related to the real estate sector.

For example, if a user searches on Google using keywords related to our business activity, Google may display our advertisements. If the user clicks on them, they will be redirected to our Website or to a landing page where we may collect their data if they decide to contact us.

If you visit our Website and consent to the use of advertising cookies, Google will associate your visit and collect information about your browsing habits on our Website in order to optimise our advertising campaigns and show you personalised advertising based on a profile previously created about you. This allows Google to display personalised advertisements for KEY ENTERPRISES DEVELOPMENTS S.L. when you browse Google Search again or websites associated with the Google Display Network.

Google Ads, Enhanced Conversions and International Data Transfers

The advertisements displayed by Google are not limited to those of KEY ENTERPRISES DEVELOPMENTS S.L. They may also include advertisements for other products, services or companies unrelated to KEY ENTERPRISES DEVELOPMENTS S.L., provided they correspond to the interests inferred from the user profile created by Google. Accordingly, even if you do not consent to Google’s cookies on our Website, Google may still display our advertisements to you if you have previously accepted Google’s cookies on other websites or have accepted Google’s Privacy Policy.

In addition, we have enabled Google Enhanced Conversions. Where you perform a commercial action on our Website (such as submitting a contact form), this feature securely and automatically collects the contact information that you voluntarily provide, encrypts it using the SHA-256 one-way hashing algorithm, and transmits the hashed data to Google.

Google compares this encrypted information with its own user databases to determine whether you have previously interacted with one of our advertisements. This process is carried out using pseudonymised data and is solely intended to measure the effectiveness of our advertising campaigns.

KEY ENTERPRISES DEVELOPMENTS S.L. and Google each act as independent data controllers, with each entity independently determining the purposes and means of its respective processing activities.

However, in accordance with the guidance issued by the European Data Protection Board (EDPB), both entities share limited joint controllership exclusively in relation to the collection of your browsing data and online identifiers on our Website and their subsequent transmission to Google. Such information may include your IP address, cookie identifiers, the Google Click Identifier (GCLID), and any interactions with or forms submitted through our Website.

KEY ENTERPRISES DEVELOPMENTS S.L. does not have access at any time to your personal browsing data or your Google user profile. We only receive aggregated statistical reports provided by Google for the purpose of evaluating the performance of our advertising campaigns. Google remains solely responsible for the subsequent processing of such information for its own purposes, including user profiling and the optimisation of its advertising network.

Accordingly, KEY ENTERPRISES DEVELOPMENTS S.L. is only able to analyse conversion metrics relating to Google Ads campaigns, such as click-through rates and the number of users who interacted with a particular advertisement.

Google alone determines the purposes for which the information collected is processed and used, as well as the operation and retention period of the cookies it deploys. Google also uses the information obtained through these cookies to enrich its user databases and profiles, enabling it, among other things, to infer users’ interests, deliver personalised advertising and perform statistical analyses of browsing behaviour.

Google cookies may be first-party cookies or cookies belonging to third parties with whom Google collaborates. These cookies may be deployed through various domains, including google.com, doubleclick.net, and other Google-related domains.

Google stores the information collected through these cookies on servers located in the United States and other countries worldwide. Consequently, the use of all Google cookies described in this Cookie Policy involves international transfers of personal data.

For further information about the cookies used by Google and the safeguards implemented for international data transfers outside the European Economic Area (EEA), please visit: https://policies.google.com/technologies/types

Meta Pixel and Related Cookies and Technologies

KEY ENTERPRISES DEVELOPMENTS S.L. also informs you that it uses Meta Ads Manager. We use this service to attract new potential clients (users of Meta products) who may be interested in our properties. When using this service, we instruct Meta to display our advertisements to users matching specific audience parameters.

The audience criteria we define include:

Country (Spain, France, the United Kingdom, the Netherlands, Belgium and Germany).
All age groups and genders (as required by Meta’s housing advertising policies).
General interest categories, such as Real Estate, Investment and Luxury.
Whether you have previously visited www.villasdeloix.com.
Whether you have viewed a certain percentage of our videos on Facebook or Instagram.
Whether you have previously interacted with our Facebook or Instagram pages.

Based on these parameters, Meta may display our advertisements on its social media platforms and other advertising placements to users whom its systems determine to match the selected audience. Meta ultimately decides which users will receive our advertisements through its own automated advertising optimisation systems, taking into account the audience criteria that we have defined.

Further information regarding the operation of our advertising campaigns through Meta Ads Manager is available in our Privacy Notice for Meta Advertising Campaigns.

KEY ENTERPRISES DEVELOPMENTS S.L. also informs you that this Website uses Meta cookies, provided by Meta Platforms Ireland Limited, through the implementation of the Meta Pixel.

The Meta Pixel is a piece of website code that enables us to measure and optimise the performance of our Meta Ads campaigns and to create advertising audiences. If you browse our Website and consent to the use of the Meta Pixel, Meta will collect information relating to your browsing activity on our Website in order to track Meta Ads conversions, optimise our advertising campaigns and display personalised advertisements based on a profile previously created about you.

The advertisements displayed by Meta are not limited to those of KEY ENTERPRISES DEVELOPMENTS S.L. They may also include advertisements for other products, services or companies unrelated to KEY ENTERPRISES DEVELOPMENTS S.L., provided they correspond to the interests inferred from the user profile created by Meta. Accordingly, even if you do not consent to the Meta Pixel on our Website, Meta may still display our advertisements to you if you have previously accepted Meta’s cookies on other websites or have accepted Meta’s Privacy Policy.

The Meta Pixel, supported by the PixelYourSite plugin, is configured to record PageView events and collects the following information:

Pages and browsing activity: the exact URL of the page visited, the page title and the initial landing page through which you entered the Website.
Traffic source and campaign data: the referring website from which you accessed our Website and the associated campaign parameters (UTM tags) indicating how you arrived at our Website.
Local browsing history: statistical parameters that anonymously determine whether this is your first visit or whether you are a returning visitor by analysing the time intervals between your interactions.
HTTP header information: whenever a page is loaded, connection metadata is automatically transmitted, including your IP address (used by Meta to determine your approximate geographical location and Internet service provider), device and browser information (such as operating system, browser type and screen resolution), together with your time zone and the timestamp of your visit.
Advertising optimisation identifiers: the Pixel reads Meta advertising cookies stored in your browser, specifically the unique _fbp identifier and, where you access our website after clicking one of our Meta advertisements, the _fbc click identifier. Meta Platforms Ireland Limited may associate these technical identifiers with the accounts of users who are logged into Facebook or Instagram, in accordance with its own Privacy Policy. In addition, the local technical cookies used by the PixelYourSite plugin are necessary to structure and correctly transmit the above information to Meta’s servers.

Meta Local Storage Technologies

In addition to the foregoing, the execution of the scripts associated with the Meta Pixel enables the use of the lastExternalReferrer and lastExternalReferrerTime local storage identifiers within the user’s browser. Unlike standard cookies, these technologies store information directly and persistently within the browser’s local storage.

Their purpose is to record the last referring website from which the user accessed our website and the exact time of that visit, enabling Meta to evaluate the origin of commercial traffic and improve the performance of its advertising campaigns.

If you wish to withdraw your consent for the use of these identifiers and prevent them from continuing to transmit information to Meta, you must delete your browsing data as described in Section 4 of this Cookie Policy.

When implementing these Meta services, Meta Platforms Ireland Limited also uses cookies to ensure the security of users of its services and to personalise its tools according to users’ preferences.

The collection of information relating to users’ use of this Website through Meta is carried out exclusively by Meta Platforms Ireland Limited on its own behalf, and not on behalf of or for the account of KEY ENTERPRISES DEVELOPMENTS S.L. Accordingly, KEY ENTERPRISES DEVELOPMENTS S.L. does not have access to such information at any time, except for aggregated statistical reports subsequently provided by Meta, which are not associated with any IP address.

KEY ENTERPRISES DEVELOPMENTS S.L. is only able to analyse the conversion rates of advertising campaigns conducted through Meta Ads, such as the click-through rate indicating how many users interacted with a particular advertisement after viewing it.

Meta Platforms Ireland Limited alone determines the purposes for which the information collected is processed and used, as well as the operation and retention period of the cookies it deploys. Meta also uses the information obtained through these cookies to enrich its user databases and profiles, enabling it, among other things, to infer users’ interests, deliver personalised advertising and perform statistical analyses of browsing behaviour.

Meta cookies may be either first-party cookies or cookies belonging to third parties with whom Meta collaborates. These cookies may be deployed through various domains, including facebook.com, facebook.es, and other Meta-related domains.

Meta Platforms Ireland Limited stores the information collected through these cookies on servers located in the United States and other countries worldwide. Consequently, the use of all Meta cookies described in this Cookie Policy involves international transfers of personal data.

For further information about the cookies used by Meta and the safeguards implemented for international data transfers outside the European Economic Area (EEA), please visit: https://www.facebook.com/privacy/policies/cookies/

We make every effort to keep this Cookie Policy up to date. If you become aware that we, or any third party, are placing cookies on your device without your consent, or if you believe that any cookie has not been described with sufficient clarity, please let us know by contacting us at: VILLASDELOIX@VILLASDELOIX.COM

We also remind you that you may exercise your rights of access, rectification, erasure, restriction of processing, data portability, objection, and any other rights recognised under applicable data protection legislation by following the procedure set out in our Privacy Policy.

Alicante, 22 June 2026.

Managing Your Consent

You may withdraw or modify your consent to the use of cookies at any time, without this affecting the lawfulness of the processing based on your consent prior to its withdrawal. You can manage your preferences by category below: