
The Costa Blanca is the whole coast of Alicante province, from the cliffs of Jávea in the north to the golf courses of Orihuela Costa near the Murcia border. Somewhere along it there is a luxury villa for almost every taste, and prices change a great deal from one town to the next. In October 2026, the average asking price per square metre in Jávea’s most expensive zone was more than 70% higher than in Orihuela Costa.
This guide is for buyers. It explains what “luxury” means here, walks through the main villa areas from north to south with a current price for each, sets out the full cost of buying a new-build villa, and ends with questions that help you choose. Every price links to its source and was checked in October 2026.
We are the developer of Villas de Loix, a group of 27 new-build villas with private pools in Rincón de Loix, Benidorm. Benidorm is one of the areas in this guide and we say so where it comes up. The other areas are described as fairly as we can, and we do not name or recommend any other developer or agency.
What “luxury” means on the Costa Blanca
The word is used loosely, so it helps to know what separates a luxury villa from a nice house with a pool. On this coast, five things do most of the work.
- The plot. A detached villa on its own land, with space between you and the neighbours. Plots in the older villa areas tend to be larger, while newer estates and villas in town usually sit on smaller ones. A bigger plot usually means more privacy and a garden that feels like one.
- A private pool. Many “villas” on the Costa Blanca share a communal pool. At the luxury end, the pool is yours, sized for swimming rather than cooling off, and placed to catch the sun.
- The view or the beach. The best villas have one or the other, and a few have both. Hillside plots trade the walk to the sand for a sea view. Villas within walking distance of a good beach are rarer and command a premium.
- New build or resale. Resale villas often sit on larger, mature plots in prime spots, but many date from the 1980s and 1990s and need work on insulation, glazing and systems. A new build gives you a modern layout, current energy standards and a builder’s warranty, usually on a smaller plot. The tax is different too, as we explain below.
- The specification. Underfloor heating, ducted air conditioning, aerothermal hot water, solar panels, home automation, large-format glazing and a charging point for an electric car are now standard in good new builds. In a resale villa, adding them can cost a lot.

The main luxury villa areas, north to south
The prices below come from Fotocasa’s housing price index, which averages the asking prices of all homes listed for sale in each municipality and its zones. That includes apartments, so detached villas in the best spots usually ask more than the town average. Use the figures to compare areas, not to value a particular house.
Jávea (Xàbia)
Jávea sits between the Montgó mountain and the sea, with an old town inland, a working port and the sandy Arenal beach, plus rocky coves such as La Granadella along the cliffs. It has a long-settled international community and feels lived-in all year. Villas spread over green hillsides with sea or mountain views.
Typical buyer: families and long-stay owners who want space, greenery and a settled international community. Price: €4,267/m² on average, up 11.1% in a year, and €5,709/m² in the Portichol and Balcón al Mar zone (Fotocasa, October 2026).
Moraira (Teulada)
Moraira is a former fishing village that belongs to the municipality of Teulada. It has a small harbour, a compact centre with restaurants and shops, and villa areas wrapped around the bay and up the hillsides behind. Most of it is low-rise, which keeps the village feel.
Typical buyer: couples and retirees who want a quiet, upmarket village with good restaurants. Price: Teulada as a whole averages €2,988/m², up 16.7% in a year, but the coastal zones are far higher: El Portet and Pla de Mar at €4,726/m² and Benimeit and Tabaira at €5,017/m² (Fotocasa, October 2026).
The Benissa coast and Calpe
Benissa’s coastline is a string of small coves and villa estates on the cliffs, while the town itself sits inland. Next door, Calpe is built around the Peñón de Ifach, the huge rock that rises from the sea, with sandy beaches either side, a fishing port and plenty of apartment blocks. The villa areas are on the slopes behind and along the coast towards Benissa.
Typical buyer: sea-view seekers who want a quieter cove (Benissa) or a town with beaches and services (Calpe). Price: Benissa averages €3,661/m², up 3.3% in a year, with La Fustera at €4,581/m² (Fotocasa). Calpe averages €4,140/m², up 11.7%, with the Manzanera and Tosal zone at €5,175/m² (Fotocasa), both October 2026.
Altea
Altea is the artistic one: a whitewashed old town on a hill, crowned by a church with a blue-tiled dome, above a pebble seafront. Villas fill the slopes around it, from the gated hillside of Altea Hills near the Calpe border to Mascarat and the quieter inland valleys. People come for the views and the town rather than the sand.
Typical buyer: buyers who value views, culture and a slower pace, and who are happy to drive. Price: Altea averages €3,671/m², up 3.2% in a year, with Altea Hills at €4,185/m² (Fotocasa, October 2026). We cover the estate in more detail in our Altea Hills guide.
Benidorm, including Rincón de Loix
Behind Benidorm’s towers are two long sandy beaches, Levante and Poniente, which both fly the Blue Flag in 2026 (Benidorm council), and a town that stays open twelve months a year. Detached villas are scarce here, which is what makes them valuable. The main villa pockets are Rincón de Loix and the slopes of the Sierra Helada natural park at the eastern end of Levante beach, and the residential estates on the edge of town.
Typical buyer: people who want a villa and a beach they can walk to, with restaurants, healthcare and services open all year. Families also have public and private schools in town, and Benidorm’s theme parks (Terra Mítica, Aqualandia, Mundomar and Terra Natura) are on the doorstep. Price: Benidorm averages €4,156/m², up 19.0% in a year, the fastest rise of any town in this guide. Rincón de Loix stands at €3,719/m², Playa Levante at €4,533/m² and Playa Poniente at €6,055/m² (Fotocasa, October 2026).

Finestrat and Sierra Cortina
Finestrat is a hill village with a small strip of coast at La Cala, but most of its villas sit on newer estates between the Puig Campana mountain and Benidorm. Sierra Cortina and Balcón de Finestrat are the best known. Expect modern villas, sea views from the higher plots and quieter streets, with most trips to the beach or shops made by car.
Typical buyer: buyers who want a newer villa with views at a lower price per square metre than the coast. Price: Finestrat averages €3,674/m², up 4.2% in a year, with Balcón de Finestrat and Terra Marina at €3,598/m² (Fotocasa, October 2026). Our Benidorm vs Finestrat guide compares the two neighbours point by point.
Alicante: Cabo de las Huertas and Playa de San Juan
Alicante city is the provincial capital, with the airport on its doorstep, the high-speed train, hospitals, international schools and a proper city centre. The villa areas lie to the north-east, around the headland of Cabo de las Huertas and behind the long sandy beach of San Juan, plus residential districts such as Vistahermosa a little inland.
Typical buyer: families and people who work, who want city life, schools and the airport close by. Price: the city averages €2,702/m², up 7.0% in a year, and the Playa de San Juan and Cabo de las Huertas zone stands at €3,762/m² (Fotocasa, October 2026).
Orihuela Costa and Las Colinas
South of Torrevieja, the coastal part of Orihuela is a long run of urbanisations, sandy coves and golf courses, with Las Colinas Golf a few kilometres inland. The land is flatter and drier, villas are often newer and plots more uniform, and golfers fill the area in winter.
Typical buyer: golfers and buyers looking for more villa for the money in the south of the province. Price: Orihuela averages €3,186/m², up 4.6% in a year, and the Orihuela Costa zone stands at €3,309/m², down 1.8% over twelve months (Fotocasa, October 2026).
Costa Blanca luxury villa areas compared
| Area | Average asking price (Oct 2026) | Beach access | Road distance to Alicante-Elche airport | Best for |
|---|---|---|---|---|
| Jávea | €4,267/m² town; €5,709/m² Portichol | Sandy Arenal beach plus rocky coves; most villas drive | About 105 km | Space, greenery, long stays |
| Moraira | €2,988/m² Teulada; €4,726/m² El Portet | Small beaches and coves around the bay | About 100 km | A quiet, upmarket village |
| Benissa coast | €3,661/m² town; €4,581/m² La Fustera | Small coves below the cliffs | About 90 km | Sea views and seclusion |
| Calpe | €4,140/m² town; €5,175/m² Manzanera | Two sandy beaches either side of the Peñón | About 85 km | Beach town with services |
| Altea | €3,671/m² town; €4,185/m² Altea Hills | Mostly pebble beaches; hillside villas drive | About 70 km | Views, culture, a slower pace |
| Villas de Loix is here Benidorm | €4,156/m² town; €3,719/m² Rincón de Loix | Two long Blue Flag sandy beaches, walkable from Rincón de Loix | About 65 km (about 50 min via the AP-7) | A villa with the beach and town on foot, all year |
| Finestrat | €3,674/m² town; €3,598/m² Balcón de Finestrat | One small beach at La Cala; most estates drive | About 60 km | Newer villas with views, lower entry price |
| Alicante | €2,702/m² city; €3,762/m² San Juan and Cabo | Long sandy San Juan beach | About 30 km | City life, schools, the airport close by |
| Orihuela Costa | €3,186/m² Orihuela; €3,309/m² Orihuela Costa | Sandy coves; inland golf areas drive | About 60 km by the coast road | Golf and more villa for the money |
Prices: Fotocasa index, asking prices for all home types, checked on 17 October 2026 (links above). Road distances measured with OpenStreetMap routing and rounded; drive times depend on route and traffic. The Benidorm drive time is from Villas de Loix.
What it costs to buy a new-build villa
The asking price is only part of the bill. When you buy a new home directly from the developer, you pay VAT (IVA) at 10% instead of the transfer tax that applies to resale homes (Agencia Tributaria). On top of that comes stamp duty (Actos Jurídicos Documentados, or AJD) on the deed. In the Comunitat Valenciana the general AJD rate fell from 1.5% to 1.4% on 1 June 2026, under the regional Law 5/2025 (RSM summary of Law 5/2025). Reduced rates exist for some buyers of a main residence, so ask your lawyer whether one applies to you.
For a resale villa you pay transfer tax (ITP) instead of VAT and AJD. The same law cut the general rate from 10% to 9% from 1 June 2026, with a higher 11% rate kept for property worth more than €1 million, which affects many luxury villas (same source).
Then come the fees for the notary, the land registry, your own independent lawyer and, if you use one, a gestor. Ask each for a written quote.
As a simple illustration on a new-build villa priced at €1,080,000 before tax:
- VAT at 10%: €108,000
- AJD at 1.4% on the price before VAT: €15,120
- Notary, registry, lawyer and any mortgage costs: on top, and quoted by each professional
Treat this as a rough guide only. Rates and conditions change, so have every figure checked by a Spanish lawyer or gestor before you sign.
How to choose the right area
- How will you use the villa? A few weeks in summer suits almost anywhere. Winters or a permanent move favour towns that stay open all year, such as Benidorm, Alicante, Jávea and Calpe.
- Beach on foot, or a view? If you want to walk to the sand, look at Benidorm, Calpe, Alicante’s San Juan and parts of Jávea and Moraira. If a sea view from the terrace is enough, the hillsides of Altea, Benissa and Finestrat open up.
- How often will you fly? Every 20 km north of Alicante adds to each trip. For frequent short visits, the middle and south of the coast are easier.
- New build or resale? New builds cost more per square metre in some towns, but they save on renovation and running costs. Resale offers bigger plots in prime spots. Compare the total cost, not just the asking price.
- What can you see before you sign? With an off-plan purchase, a finished show home tells you far more about quality than a render. Check that payments before completion are protected by a bank guarantee or insurance.
If you are already comparing named projects, our guide to the best luxury new-build developments on the Costa Blanca looks at five of them in detail.
Villas de Loix: one option in Benidorm
We built Villas de Loix for buyers who want a private villa without giving up the beach. It is a group of 27 detached villas on the hillside above Rincón de Loix, at the eastern end of Benidorm, and every one has its own private pool and garden. If Benidorm is on your list, it is one of the few places where you can find new-build luxury villas for sale in Benidorm within walking distance of the sea.
- The villas: 27 detached homes, 23 with three bedrooms and 4 with four, with built areas from 175 m² to 503 m² on plots of 500 m² to 1,006 m².
- Outside: a private pool and garden on every villa.
- Specification: smart home system, solar panels, aerothermal hot water and underfloor heating.
- Location: the Levante beach is about ten minutes on foot, and Alicante-Elche airport about 50 minutes via the AP-7. More on the location page.
- Price: from €1,080,000 plus VAT.
- Completion: estimated Q2–Q3 2027 (April–September 2027).
- See before you buy: the show villas are finished and open for private viewings.

It will not suit everyone. For a hilltop with no neighbours in sight, or the lowest price per square metre, other areas here will serve you better. For a modern villa, your own pool and a beach on foot, it is worth a visit. You can browse all 27 villas and their current availability, or come and walk through a finished one.
Frequently asked questions
How much does a luxury villa cost on the Costa Blanca?
It depends on the town. In October 2026, Fotocasa’s average asking prices ran from €2,702/m² in Alicante city to €4,267/m² in Jávea, with prime zones such as Portichol in Jávea and Poniente in Benidorm above €5,500/m². Those averages include apartments, so a detached villa in a good spot usually asks more, and new builds carry 10% VAT on top.
Which part of the Costa Blanca is best for luxury villas?
There is no single best area. The north (Jávea, Moraira, Benissa, Altea) offers greenery, bigger plots and dramatic views. The middle (Calpe, Benidorm, Finestrat) mixes beaches, year-round services and newer villas. The south (Alicante, Orihuela Costa) is closer to the airport and generally cheaper per square metre, with plenty of golf.
What taxes do I pay on a new-build villa in the Comunitat Valenciana?
10% VAT on the price, plus AJD stamp duty on the deed at a general rate of 1.4% since 1 June 2026, plus notary, registry and legal fees. Confirm the figures with a Spanish lawyer or gestor before you sign.
Can I buy a villa on the Costa Blanca as a foreigner?
Yes. Foreign buyers, including non-residents, buy property in Spain regularly. You will need a Spanish foreigner’s identification number (NIE) and, in practice, a Spanish bank account, and an independent lawyer can check the title, the licences and the contract for you.
For more on our own corner of the coast, read our comparison of Benidorm and Finestrat or our guide to villas for sale in Altea Hills.
Prices and market figures were checked on 17 October 2026. Asking prices change often and are not sale prices. Tax information is general and is not legal or tax advice. Villas de Loix figures come from our own price list and specification.


